Business Intelligence to Make Intelligent Decisions
Business Intelligence to Make Intelligent Decisions
How well do you know the competition around your site’s location? Are your promotional efforts moving the needle when it comes to drawing customer dollars from the restaurant across the street? Benchmarking how your location’s foot traffic stacks up to your neighbors’ can give you valuable information to execute intelligent decisions.
Everyone knows that one key performance indicator for a restaurant’s success is the number of folks who walk through their doors. Do you know what that market potential looks like—at your current location, proposed new one? Even though your location is growing at 10%, does your competition divert more of those customer dollars or have you reached your growth potential?
Making informed, confident business decisions is dependent on the quality of the data being used to gain insight. Our data analysts are hypervigilant when it comes to accuracy. To ensure you have the best information at your fingertips, all of the location polygons are hand-drawn and each site is scrutinized to ensure that data is truly reflective of foot traffic.